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CAREER PROFILE

A professional journey

01

Governance

2024 - Present

Board Advisor

Forum of European Muslim Youth and Student Organisations (FEMYSO)

Serve as a Board Advisor to the Executive Committee, providing strategic oversight and independent advice on fundraising, income generation and organisational development.

Support the organisation’s leadership to strengthen governance, decision-making and long-term sustainability, acting as a critical friend and sounding board.

Mentor Executive Committee members, contributing to leadership development, succession planning and organisational resilience.

Lead and deliver capacity-building sessions for senior volunteers and youth leaders, focused on resilience, leadership, strategic thinking, spiritual development, and organisational effectiveness.

02

Senior Leadership

2023 - 2025

Head of Strategy & Development

Muslim Scout Fellowship

Secured capital and core multi-year funding for MSF to the value of £700K.

Developed a new 5 year strategy through workshops and consultations with key stakeholders, identifying strategic priorities, tactics and KPIs to operationalise the strategy.

Work in partnership with the Board to ensure governance and compliance, and to translate high-level strategy into tangible outcomes across programmes and operations.

Responsible for spearheading MSFs income generation strategy, diversifying our income streams through the successful execution of seasonal, annual and one-off fundraising campaigns, and working to establish a long-term endowment.

Position the organisation as a leading Muslim youth development service provider, by developing our communication and external relations strategy, publishing articles in third sector magazines, and producing other key resources that appeal to all audiences.

Identify funding sources, preparing compelling grant applications, establishing meaningful partnerships and producing comprehensive feedback reports to our funders and supporters.

Designing supporter journeys that improve retention, engagement, and long-term donor loyalty, creating legacy-ready relationships.

Introduced data-led approaches to fundraising, impact measurement, and membership growth.

Managed and supported an M&E Lead Volunteer to produce our first annual impact measurement report, and set up the infrastructure for future reports.

03

Training

2022 - Present

Speaker & Workshop Facilitator

Freelance

Designed and delivered talks, workshops, and keynotes on:

Capacity Building workshops on strategy development, bid-writing, community fundraising, and HNWI fundraising

Impact Measurement 101: How to demonstrate and articulate impact like a pro.

How to Network Like A Pro

Resilience and Leadership: Spotting signs of burn out and how to overcome challenges in leadership.

Seeking Allah’s Love: Based on the advices of Ibn Al-Qayyim

A Mindful Salah: Unlocking khushoo in prayer.

Project Me: An interactive workshop with an islamic, diagnostic approach to introspection and self-development.

Conversations with Allah: Lessons on speaking to Allah from the pious predecessors, and practical applications in modernity.

The Muslim Money Mindset: A beginners guide to growing your wealth with spiritual and practical tools

The Inner Compass: Navigating life’s highs and lows with the 99 names of Allah.

04

Consultancy

2018 - Present

Fundraising Consultant

Freelance

Event Host / Stage Fundraiser, raising over £2m annually, across evening and weekend events, and fundraising tours.

Have developed and maintained a strong professional relationship with a portfolio of UK organisations.

Support organisations in developing individual giving and donor engagement strategies, with a focus on acquisition and retention.

Build and manage trusted relationships with partners, donors, and HNWIs across diverse communities.

Workshops to support smaller organisations with capacity building on effective bid-writing and impact measurement.

05

Media

2016 - 2024

TV Presenter

Islam Channel

Presenter for a variety of daily/weekly/live/pre-recorded shows and seasonal series.

Interviewed personalities from across the globe including: scholars, academics, politicians, authors, artists, entrepreneurs, sports stars, representatives from various charities, community cohesion groups and activists.

06

Strategy

2019 - 2022

Strategy Design Executive

The Scout Association

Developed a strategy which sustains the growth of Muslim young people and adult volunteers in Scouting. and providing strategic and content support to the Muslim Scout Fellowship.

Led a year-long research initiative exploring the social, developmental, and community impact of Scouting on Muslim young people and adult volunteers.

Analysed data to understand Scouting membership trends.

Supported the creation of new scout groups which are attractive to young Muslims, sharing their journey to understand what enablers and barriers are present through their lived experience.

Developed processes and resources that support local volunteers to create new Scouting provision for young Muslims, ensuring groups are set up for success to fully engage with district and county activities.

Worked closely with the Strategic Funding Manger to identify, propose and secure external funding focussed on high quality provision for Muslim young people.

Co-ordinated the Scouts Associations approach to sharing learning.

Created, developed and maintained relationships with key internal and external stakeholders.

Managed income and expenditure budgets.

07

Events

2016 - 2019

National Events and Challenges Coordinator

Islamic Relief UK

Co-ordinated all national fundraising tours/events to raise over £3.5million annually, including multi-city fundraising dinners, multi-city gala events, multi-city charity concerts, women only tours and scholar tours.

Co-ordinated television live appeals, raising over £1.5 million annually.

Co-ordinated online peer to peer fundraising campaigns for our campaigns and emergencies.

Developed and facilitated opportunities for engagement and support from our corporate and HNI relationships through various means including bespoke fundraising dinners, challenges and experience days.

Researched, developed and delivered on a range of innovative challenge concepts to broaden the IRUK Challenges portfolio from 6 annual challenges to 57 annual challenges.

Managed budgets, forecasting, and income reconciliation across all national events and challenges.

Developed and delivered an effective marketing strategy for all national events and all challenges.

Co-ordinated with other departments to further enhance the delivery of our fundraising strategy.

Stage, TV, Radio and Facebook Live appeal fundraisers.

08

Community

2014 - 2016

Senior Community Fundraiser

Islamic Relief UK

Developed and delivered a volunteer recruitment plan

Trained and developed new volunteers

Maintained the volunteer database

Developed, managed and maintained relationships with key donors, networks and community organisations.

Developed and delivered the fundraising strategy for the region as well as nationally; organised the planning, logistics and fundraising for fundraising events and activities across the region and supported national activities

Ensured that the IR message is disseminated throughout all of the key areas of in interest across the region

Stage, TV, Radio and Facebook Live appeal fundraisers

Media spokesperson for Islamic Relief UK

09

Fundraising

2013 - 2014

Fundraising Executive

Human Appeal

Set up the London Office from construction to fully operational

Set up the flagship ethical and fair-trade charity shop

Performed the HR function for the office; liaising with the Head Office in Manchester on all HR matters

Performed the Income processing function for the office; reporting on all income generation in the region

Represented the charity at all regional PR and External Relations events and activities

Developed and delivered a volunteer recruitment plan; trained and developed new volunteers

Developed and delivered the fundraising strategy for the region as well as nationally; organised the planning, logistics and fundraising for fundraising events and activities across the region and supported national activities

Stage, TV, Radio and Facebook Live appeal fundraisers

10

Campaigns

2012 - 2013

Campaigns Manager

MADE in Europe

Managed 2 instrumental campaigns: Enough Food IF and Green Up My Community

Represented MADE in the coalition campaign working alongside other mainstream charities like Oxfam, Save the Children and Christian Aid

Recruited and trained campaigners both regionally and internationally

Devised and developed training workshops for both campaigns

Produced toolkits and other resources for both campaigns including posters, props and a national campaign video

Managed MADE volunteers

Developed and delivered MOUs and TORs with other organisations for joint collaborations

Produced detailed reports to grant funding organisations

11

Education

2010 - 2012

A-Level Lecturer

Preston College

Delivered the following courses: Sociology, History,Government & Politics

Devised a unique enrichment programme: Global Awareness Enrichment Programme

Provided pastoral care as a personal tutor

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